French dairy giant Senoble commissioned Threesixty to design an identity and packaging for a range of chilled desserts celebrating the heritage of a newly acquired business.  

Elisabeth’s was born and pays homage to Midland’s cake and tea shop ‘Elisabeth the Chef’. During the first half of the 20th Century, the tea shop chain was ubiquitous in the West Midlands and the new brand keeps the heritage and baking know-how alive.

"Your help and hard work over the past few months has finally paid off! Sainsbury’s have just confirmed listings and distribution our cakes. This is fantastic news and will grow our business hugely; so thank you for all of the effort you have put in to make these projects a success." Andy Weaver, Marketing, Senoble UK