The Grocer - New Product Award Winner

We are delighted that our client Mark Salter has won this prestigious Grocer Award.

Consumers said this halal product for babies seven months and up would be ‘great for introducing spicy foods’. Over 80% thought the product offered something new and different to the market, while the judges were particularly impressed with the ‘beautifully packed’ design.

The New Product Awards were launched in 2012 by The Grocer in association with Cambridge Market Research. These awards celebrate outstanding innovation in both food & non-food products and reward those with star quality. 

Cambridge MR monitor the tests in fully controlled conditions based on their unrivalled fieldwork experience. They assess several factors including taste, texture, packaging, value for money, and post-trial would-buy intention. They also rate on originality and consumer relevance, before comparing the products against entrants from previous years of The Grocer New Product Awards as well as their own Fast Foodfax database for the category in question.