For Aisha is on target to achieve 1 Million unit sales in its first year and can be found in over 1,600 major multiple retail stores.
We met Mark Salter at the Food & Drink Show, NEC 2014. Mark approached our stand because we were showcasing branding work for Plum Baby and he was in the early stages of launching a baby food for Muslim and non-Muslim mums.
We joined forces and over the summer and autumn of that year, the branding for “ForAisha” was created.
ForAisha is the world’s first Halal baby-food in a pouch. Made from responsibly-sourced ingredients the launch range delivers authentic, globally-inspired recipes that parents might not normally cook themselves.
The range of 6 pouches launched in ASDA and in the United Arab Emirates in early 2015 and is now available in Tesco, Morrisons, WholeFoods, Boots and Ocado.
Threesixty designed and built the website that can be seen here www.foraisha.com