Plum Pouches

Baby food brand Plum Baby asked Threesixty to create a global pack design for their core line of foil pouches.

The design delivers class-leading stand out in a cluttered fixture, easy-to-read variant descriptors and delicious flavour cues. The design rolled across 32 SKUs in major retailers nationwide.

“Sales increased between 10-30%, and hit our targets extremely quickly."
Jonathan Burr, Plum UK

"Great job!  The designs bring a new energy, vibrancy and health to the range."
Tyler Ricks, CMO & Head of Sales, Plum Inc. (USA)