Back in the noughties when baby food was orange, long life and only available in glass jars, Plum was amongst the first cohort of challenger brands to offer something different.
The revolutionary ‘retort’ pouch meant food could be served and eaten much more easily - especially outside the home. This, combined with Plum’s organic promise, meant parents could be confident in giving their baby the best.
Threesixty designed the entire range of Plum products. From pouches to cereals to yogurts, each product carefully designed to drive flavour and taste cues while clearly indicating recipes and target baby stage.
Plum also turned to Threesixty for support with point-of-sale and bringing the brand to life across digital channels.
The Challenger Brand Experts
Branding and Identity development
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