POPS ~ PIMMS
It’s hot. It’s sunny. It’s time for PIMM’S and POPS.
This summer, our client, leading ice popsicle brand, POPS, won its first ever multiple retail listing with Tesco.
POPS needed packaging that would successfully raise their brand awareness while attracting consumers within the freezer category - driving impulse purchase.
Our striking billboard pattern is unmistakably Pimm’s while the blue roundel introduces POPS to a new cohort of consumers.
“Threesixty were attentive and delivered ahead of schedule. The design brings the product to life and has transformed sales”
James Rae, Co Founder
The Challenger Brand Experts
Branding and Identity development
Research and Strategy
Packaging Design
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