Salted caramel flavour fudge pack with other packs in the background blurred on a black background.

Once upon a time…

The Serious Sweet Company and Threesixty collaborated to bring this most luxurious of brands to life. A ground-up positioning exercise aimed at refreshing the category and encouraging consumers to re-evaluate fudge.

Lineup of the fudge kings packs, rum and raisin, stem ginger, salted maple, luxury butter, salted caramel, chocolate truffle and salt liquorice

The proposition - the finest fudge money can buy - prepared using traditional techniques to lock in flavour. The Fudge Kings brand is a bold statement and while the iconic design delivers authority, the tone is delightfully irreverent - broadening its appeal.

The fudge kings luxury butter flavour pack with rum and raisin and salted ginger flavour pack in the background against a black backdrop
Macro photography shot of the crown emblem on the fudge kings packaging

Fudge Kings launched to the Trade at ISM, in Cologne 2018, and immediately gained listings in the USA, New Zealand, Hungary, Switzerland, Germany, Denmark and Belgium.  We will share the next chapter of the Fudge Kings story soon….

A quote from the managing director of the fudge kings brand, Rob Whitehead
Photography shot of the fudge kings packs in a row on a black background. Pink, green, red, grey, blue, yellow, chocolate coloured packs.

The Challenger Brand Experts

Branding and Identity development

 

Research and Strategy

 

Packaging Design

 

Artworking

 

Website Design

 

Long-term Design Support

Contact & Follow

Address

Design HQ

52 Furze Platt Road, Maidenhead, Berkshire, SL6 7NN

Support Office - West Country

Ditcheat Hill Farmhouse, Dicheat Hill, Ditcheat, Somerset, BA4 6TL