What is Brand Identity and Why Do You Need It?

Sounds a bit ‘millennial’ right, “What’s our Brand Identity?”. It is. But that’s exactly why, when you’re in the very early stages of brand creation, you need to nail your Brand Identity. Millennials (born in the 80’s and 90’s) are fast becoming our largest consumer group but their brand loyalty is not easy to gain. A pretty logo alone just doesn’t cut it with them, they’ve grown up ‘digitally’ and want to know more about the company behind the product. After all, when you’ve grown up with reality shows like The...


FMCG - Fast, Tough, Relentless, Exciting!

The retail landscape continues to undergo revolutionary shifts - serving up threats and challenges to the high street on a daily basis. The internet has reinvented the way we shop; retailers and brands that have been slow to respond have either closed or downsized. Globalisation has connected the world like never before – enabling opportunities for companies to specify and buy products cheaply and efficiently from the lowest bidder – around the globe...


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