Challenging the Climbing Sector
In an increasingly crowded market, how do you launch a new
Bouldering Centre for success?
The sport has grown massively in popularity over the past 20 years and the sector is now awash with professionally run indoor centres right across the UK.
So, how do you stand out and get traction as a new entrant?
Finding the gap
Threesixty worked closely with the founders to find a unique space in the
Employing detailed research into analagous sectors, the sport of climbing and with prospective users. We developed a bold and unique proposition: FREEKLIME delivers a clear focus on new, young and less able-bodied climbers - a mission to deliver access to climbing for all.
Better still, far from competing directly with the established climbing centres. FREEKLIME is positioned as a brand that ignites and grows interest in the sport - encouraging users to graduate on to bigger and more complex climbing challenges.
FREEKLIME - a new breed of climbing centre.
This is not your stuffy climbing box for those in-the-know.
FREEKLIME is all about getting active, meeting new people and making friends.
And if we introduce a few folk to a lifelong love of climbing, then job done!
FREEKLIME (Pron; Free Climb) naming, identity, characterisation, site signage, brand playbook and a myriad of brand assets were created by Threesixty - ready for use by other creative agencies to help grow and develop the brand.
Within six weeks of launch, the brand attracted over 1000 followers
on both Instagram and Facebook
Greater still, BBC’s Look North regional news show immediately understood FREEKLIME’s accessibility-angle and featured a group of visually impaired professional and novice climbers at the new centre in their prime-time show.
Incredible coverage within eight weeks of opening.
Contact Jon Stevens for further information.
The Challenger Brand Experts
Branding and Identity development
Strategy & Research
Identity & Packaging Design
Digital & Website Design
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