Since 1886, Hovis has been a staple in British and Irish households. With ‘carbohydrates’ pilloried in the media, Hovis developed a new recipe for launch in the Irish market.
Threesixty developed this entirely new pillar within the existing family of Hovis products. Positioned as a ‘better for you’ product – without demonising other breads – Threesixty developed this upbeat and accessible design that works across three variants.
Our ‘big tick’ icon pops on the shelf and clearly signifies the positioning while the range name and strapline underpin the proposition.
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