Hovis live good logo artwork with brown wheat in the back and a yellow background

Now it’s even easier to Live Good!

Since 1886, Hovis has been a staple in British and Irish households. With ‘carbohydrates’ pilloried in the media, Hovis developed a new recipe for launch in the Irish market.

Hovis live good soft white bread pack in red and white on a white background

Threesixty developed this entirely new pillar within the existing family of Hovis products. Positioned as a ‘better for you’ product – without demonising other breads – Threesixty developed this upbeat and accessible design that works across three variants.

Blue and white wheat graphic with text stating the benefits of hovis live good bread
Egg and mushy avocado on toast with hovis live good bread on a wooden tablet with some green avocado

Our ‘big tick’ icon pops on the shelf and clearly signifies the positioning while the range name and strapline underpin the proposition.

Hovis live good granary bread pack in blue and white
close up of the hovis live good soft white bread pack artwork
close up of the hovis live good wholemeal bread pack artwork in white, yellow and brown

The Challenger Brand Experts

Branding and Identity development

 

Strategy & Research

 

Identity & Packaging Design

 

Artworking

 

Digital & Website Design

 

Long-term Design Support

 

 

Addresses

Design HQ

Support Office - West Country

52 Furze Platt Road, Maidenhead, Berkshire,

SL6 7NN

Ditcheat Hill Farmhouse, Dicheat Hill, Ditcheat, Somerset, BA4 6TL

Black and white logo of the DBA members association
Hovis live good logo artwork with brown wheat in the back and a yellow background
Hovis live good soft white bread pack in red and white on a white background
Blue and white wheat graphic with text stating the benefits of hovis live good bread
Egg and mushy avocado on toast with hovis live good bread on a wooden tablet with some green avocado
Hovis live good granary bread pack in blue and white
close up of the hovis live good soft white bread pack artwork
close up of the hovis live good wholemeal bread pack artwork in white, yellow and brown
Black and white logo of the DBA members association
Hovis live good logo artwork with brown wheat in the back and a yellow background
Hovis live good soft white bread pack in red and white on a white background
Blue and white wheat graphic with text stating the benefits of hovis live good bread
Egg and mushy avocado on toast with hovis live good bread on a wooden tablet with some green avocado
Hovis live good granary bread pack in blue and white
close up of the hovis live good soft white bread pack artwork
close up of the hovis live good wholemeal bread pack artwork in white, yellow and brown
Black and white logo of the DBA members association
Hovis live good logo artwork with brown wheat in the back and a yellow background
Hovis live good yellow wholemeal bread pack with hovis live good soft white and red bread pack and hovis live good granary blue bread pack
Blue and white wheat graphic with text stating the benefits of hovis live good bread
Egg and mushy avocado on toast with hovis live good bread on a wooden tablet with some green avocado
Hovis live good granary bread pack in blue and white
close up of the hovis live good soft white bread pack artwork
close up of the hovis live good wholemeal bread pack artwork in white, yellow and brown
Black and white logo of the DBA members association