Hovis premium baked farmhouse wholemeal bread on top of a sack with a wheatfield background

A tasty slice of the bread category

Formed in 1886, Hovis is one the UK’s oldest brands and a staple in households across the land. To support two news loaves – a wholemeal variant and a white loaf – we were tasked with bringing together Hovis’s heritage, high quality ingredients and the tasty bake  texture into this flagship design.

Hovis premium baked farmhouse soft white bread on top of a sack with a wheatfield background

Our less-is-more design strategy allows the carefully-crafted loaf to be clearly visible while the wheat sheaf illustrations deliver the cues that identify this loaf as the very best that Hovis bakes. The designs re-opened new mass-retail channels for Hovis and remains a strong performer three years from launch.

Quote from the Hovis marketing director sharon barraclough about threesixty design packaging design. White text on a brown background
outline of what in brown on a beige background

The Challenger Brand Experts

Branding and Identity development

 

Strategy & Research

 

Identity & Packaging Design

 

Artworking

 

Digital & Website Design

 

Long-term Design Support

 

 

Addresses

Design HQ

Support Office - West Country

52 Furze Platt Road, Maidenhead, Berkshire,

SL6 7NN

Ditcheat Hill Farmhouse, Dicheat Hill, Ditcheat, Somerset, BA4 6TL

Black and white logo of the DBA members association
Hovis premium baked farmhouse wholemeal bread on top of a sack with a wheatfield background
Hovis premium baked farmhouse soft white bread on top of a sack with a wheatfield background
Quote from the Hovis marketing director sharon barraclough about threesixty design packaging design. White text on a brown background
outline of what in brown on a beige background
Black and white logo of the DBA members association
Hovis premium baked farmhouse wholemeal bread on top of a sack with a wheatfield background
Hovis premium baked farmhouse soft white bread on top of a sack with a wheatfield background
Quote from the Hovis marketing director sharon barraclough about threesixty design packaging design. White text on a brown background
outline of what in brown on a beige background
Black and white logo of the DBA members association
Hovis premium baked farmhouse wholemeal bread on top of a sack with a wheatfield background
Hovis premium baked farmhouse soft white bread on top of a sack with a wheatfield background
Quote from the Hovis marketing director sharon barraclough about threesixty design packaging design. White text on a brown background
outline of what in brown on a beige background
Black and white logo of the DBA members association