John George is a family business that can trace its heritage to 1725. Generations of thoughtful stewardship means the company remains a leading light in the specifying and supply of materials to the building, roofing, fencing and agricultural sectors. When the current generation took the reins, Threesixty were approached with the brief to modernise the brand and maintain its relevance amongst increasing pressures from cheaper imports.
Threesixty developed a new master brand logotype - a clean and strong hexagon reflecting both the long heritage and the construction-sector focus.
Multiple ranges have been re-designed to better differentiate between the brand's value tiers, as well as maximising shop-a-bility versus competitors.
The Challenger Brand Experts
Branding and Identity development
Strategy & Research
Identity & Packaging Design
Digital & Website Design
Long-term Design Support
52 Furze Platt Road, Maidenhead, Berkshire,