MonikerMaker

Our naming process.

Great brand names evolve through the combination of process, expertise and serendipity.

It’s crucial that brand name contenders convey the right attitude, align with your business objectives, is easy to say and recall, and of course, is protectable.

To help establish a great brand name for your project we conduct a brainstorming based on this framework:

• What’s the proposition and positioning?

• How will it evolve?

• Who’s our end user?

• What elements are distinctive?

• What’s the personality to convey?

• How should the brand make our consumer feel? What should it make them do?

• How does it link to usage and expectations?

This will help create an initial set of names for consideration. We provide the necessary support to ensure your brand name is protected in your trading jurisdictions.