Mudwalls logo artwork on a purple background

Nurturing a Fresh Produce

Brand ready for Growth

Mudwalls Farm asked Threesixty to help reposition the brand ready for growth within the major supermarkets. With such a comprehensive private-label offering, growing brands within the fresh produce retail environment is always going to be tough. Threesixty set about discovering what consumers really value when buying fruit and vegetables during their weekly shop.

Mudwalls green asparagus with mudwalls purple logo artwork
a flag with the mudwalls logo and a green background with map outlines

The essence of the Mudwalls brand was born - a bold combination of crops grown with care; and a traceability system enabling customers to know exactly where their produce is from…

Mudwalls - Follow The Flavour

Now available in the CoOp, Hello Fresh, Wholefoods and other premium retailers, the Mudwalls journey has only just begun.

Mudwalls red tomato produce in plastic black packaging with mudwalls labels in cream green and purple
Mudwalls logo artwork on a purple background
Mudwalls green asparagus with mudwalls purple logo artwork
a flag with the mudwalls logo and a green background with map outlines
Mudwalls red tomato produce in plastic black packaging with mudwalls labels in cream green and purple
Mudwalls logo artwork on a purple background
Mudwalls green asparagus with mudwalls purple logo artwork
a flag with the mudwalls logo and a green background with map outlines
Mudwalls red tomato produce in plastic black packaging with mudwalls labels in cream green and purple
Mudwalls logo artwork on a purple background
Mudwalls green asparagus with mudwalls purple logo artwork
a flag with the mudwalls logo and a green background with map outlines
Mudwalls red tomato produce in plastic black packaging with mudwalls labels in cream green and purple