Hovis live good logo artwork with brown wheat in the back and a yellow background

Now it’s even easier to Live Good!

Since 1886, Hovis has been a staple in British and Irish households. With ‘carbohydrates’ pilloried in the media, Hovis developed a new recipe for launch in the Irish market.

Hovis live good yellow wholemeal bread pack with hovis live good soft white and red bread pack and hovis live good granary blue bread pack

Threesixty developed this entirely new pillar within the existing family of Hovis products. Positioned as a ‘better for you’ product – without demonising other breads – Threesixty developed this upbeat and accessible design that works across three variants.

Blue and white wheat graphic with text stating the benefits of hovis live good bread
Egg and mushy avocado on toast with hovis live good bread on a wooden tablet with some green avocado

Our ‘big tick’ icon pops on the shelf and clearly signifies the positioning while the range name and strapline underpin the proposition.

Contact Jon Stevens for further information.

Hovis live good granary bread pack in blue and white
close up of the hovis live good soft white bread pack artwork
close up of the hovis live good wholemeal bread pack artwork in white, yellow and brown

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