John George is a family business that can trace its heritage to 1725. Generations of thoughtful stewardship means the company remains a leading light in the specifying and supply of materials to the building, roofing, fencing and agricultural sectors. When the current generation took the reins, Threesixty were approached with the brief to modernise the brand and maintain its relevance amongst increasing pressures from cheaper imports.
Threesixty developed a new master brand logotype - a clean and strong hexagon reflecting both the long heritage and the construction-sector focus.
Multiple ranges have been re-designed to better differentiate between the brand's value tiers, as well as maximising shop-a-bility versus competitors.
Contact Jon Stevens for further information.
The Challenger Brand Experts
Branding and Identity development
Research and Strategy
Long-term Design Support
Contact & Follow
52 Furze Platt Road, Maidenhead, Berkshire, SL6 7NN
Support Office - West Country
Ditcheat Hill Farmhouse, Dicheat Hill, Ditcheat, Somerset, BA4 6TL