What is Brand Identity and Why Do You Need It?

Sounds a bit ‘millennial’ right, “What’s our Brand Identity?”. It is. But that’s exactly why, when you’re in the very early stages of brand creation, you need to nail your Brand Identity.

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FMCG - Fast, Tough, Relentless, Exciting!

The retail landscape continues to undergo revolutionary shifts - serving up threats and challenges to the high street on a daily basis.

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