3 baby pouches in yellow, purple and green on a white background branded with plum designed by threesixty design

The original, premium

organic baby food

Back in the noughties when baby food was orange, long life and only available in glass jars, Plum was amongst the first cohort of challenger brands to offer something different.

a baby eating food from a baby pouch by Plums designed by Threesixty design
a diary product from plums designed by threesixty design in a range of colours

The revolutionary ‘retort’ pouch meant food could be served and eaten much more easily - especially outside the home. This, combined with Plum’s organic promise, meant parents could be confident in giving their baby the best.

Threesixty designed the entire range of Plum products. From pouches to cereals to yogurts, each product carefully designed to drive flavour and taste cues while clearly indicating recipes and target baby stage.

Plum also turned to Threesixty for support with point-of-sale and bringing the brand to life across digital channels.

A quote in white font by Plum with a baby on a eating seat infront of purple background

The Challenger Brand Experts

Branding and Identity development

 

Strategy & Research

 

Identity & Packaging Design

 

Artworking

 

Digital & Website Design

 

Long-term Design Support

 

 

Addresses

Design HQ

Support Office - West Country

52 Furze Platt Road, Maidenhead, Berkshire,

SL6 7NN

Ditcheat Hill Farmhouse, Dicheat Hill, Ditcheat, Somerset, BA4 6TL

Black and white logo of the DBA members association
3 baby pouches in yellow, purple and green on a white background branded with plum designed by threesixty design
a baby eating food from a baby pouch by Plums designed by Threesixty design
a diary product from plums designed by threesixty design in a range of colours
A quote in white font by Plum with a baby on a eating seat infront of purple background
Black and white logo of the DBA members association
3 baby pouches in yellow, purple and green on a white background branded with plum designed by threesixty design
a baby eating food from a baby pouch by Plums designed by Threesixty design
a diary product from plums designed by threesixty design in a range of colours
A quote in white font by Plum with a baby on a eating seat infront of purple background
Black and white logo of the DBA members association
3 baby pouches in yellow, purple and green on a white background branded with plum designed by threesixty design
a baby eating food from a baby pouch by Plums designed by Threesixty design
a diary product from plums designed by threesixty design in a range of colours
A quote in white font by Plum with a baby on a eating seat infront of purple background
Black and white logo of the DBA members association