The Serious Sweet Company and Threesixty collaborated to bring this most luxurious of brands to life. A ground-up positioning exercise aimed at refreshing the category and encouraging consumers to reavaluate fudge.
The proposition - the finest fudge money can buy - prepared using traditional techniques to lock in flavour. The Fudge Kings brand is a bold statement and while the iconic design delivers authority, the tone is delightfully irreverent - broadening it’s appeal.
The packaging has been carefully crafted to hit the sweet spot between gift and gift-for-self.
Fudge Kings launched to the Trade at ISM, in Cologne 2018, and immediately gained listings in the USA, New Zealand, Hungary, Switzerland, Germany, Denmark and Belgium. We will share the next chapter of the Fudge Kings story soon….