KOYO
How do you break into a crowded commodity category — and still build margin for innovation and growth?
You start by building a brand that’s anything but ordinary.
KOYO is a Pakistani-owned business with deep roots in the Himalayan growing regions — the founders born and raised in the very foothills where their ingredients are still hand-harvested today.
With access to a rich supply of seeds, nuts and fruits, the team set out to premiumise the offer, challenge stale competitors, and bring new energy to a dusty category.
Our design work leads the charge:
A clean, bold pack hierarchy guides the eye and ensures fast product understanding.
A bowl-shaped window shows off the natural product within.
A crisp, highly readable logo builds brand recognition
Patterns inspired by regional textiles add authenticity.
A white mountain peak anchors the design and transports shoppers to the mystical Himalayas.
Colour cues were chosen to convey naturalness and taste appeal.
The range includes home baking essentials, snack-sized packs and a standout line of flavoured Himalayan pine seeds — grown and sun-dried at over 10,000 feet for a rich, buttery flavour and creamy texture.
KOYO launched into wholesale and forecourt chains in summer 2025 — and early rate-of-sale has already outpaced expectations.