Mallow & Marsh S’Mores
Mallow & Marsh continues to lead the mallow movement, elevating the category with high-quality, fluffy treats - naked or luxuriously enrobed.
After a light repositioning and the creation of a new strapline, Pauseworthy Pleasure, the brand turned its attention to younger shoppers.
The Result
The Ultimate S’more; gooey mallow, crunchy biscuit wrapped in silky Belgian chocolate.
We delivered pack design and photography that stay true to the parent brand while dialling up indulgence and taste appeal.
The listings came.
Sales followed.
The future’s looking sweet.
