Sweet Joe’s Cookie Dough
What happens when the kings of Dessert Parlour cookie dough chase after Gen Z in retail?
Big Things
We helped Sweet Joe’s evolve from a foodservice favourite to a full-on FMCG contender — starting with deep brand strategy and ending in national retail.
With a fresh proposition, a youth-focused tone of voice, and a bold new logotype, we built a visual world fit for cookie-dough lovers of the TikTok generation.
While the brand opened its first flagship Cookie Store in Birmingham’s Bullring, we prepped retail packs for launch.
And in July, two SKUs hit ASDA shelves nationwide.
The buzz is building — with PR and marketing rolling out, we’re watching closely as Sweet Joe’s makes its mark.
