Nimi Nosh
It all started with a wintery coffee in Leicester Square and a bold ambition: change the UK’s view of Caribbean food.
Nimi Nosh had the flavour, the following, and the fire — but the brand was stuck in the market-stall grind. We helped flip the script.
Together, we repositioned the brand, expanding its appeal while staying true to its Jamaican roots.
Once the foundations were laid, we delivered a bold new identity to match the ambition.
We supported the sell-in during the crucial Autumn 2024 ranging window — and this July, Nimi Nosh landed in Tesco.
Launch comms are live, and early sales are looking seriously strong.
