OXO Stock Powder
OXO launches a range of new Stock Powders.
As UK Food Producer portfolio’s respond to legislation around HFSS (High Fat Sugar and Salt), and a macro shift towards functional foods, Threesixty has been supporting OXO with the shelf presentation across a slew of new products.
Summary
The OXO portfolio already comprises cook’s aids for soups and stews and our design had to work hard at pulling this new proposition apart – driving clarification that the new powder primarily thickens while boosting flavour too.
Our designs lean heavily on the heritage and equity in the OXO logo while presenting the proposition in a simple way to aid shopper understanding.
The flourish of ingredient imagery drives taste communication, flavour and quality. And the distinct pack colours help shoppers to navigate the range.
